DEX Conference Explorations
Explorations I researched and created for Sentry's first developer conference.
Ended up going with a different theme, but still enjoyed what I learned and experimented with here.
Illustrator
DEX Branding
For the exploration of DEX branding, I lead several meetings with stakeholders and leadership through several rounds of visual exploration. As a team we came up with four overarching themes and landed on two direction in particular: Infinite Possibilities and Living Machines.
I was responsible for exploring Infinite Possibilities. With this theme we wanted to approach the conference as a future-forward meeting ground where unexpected combinations could come from breaking things or seeing things from a different angle. Visuals that jumpstarted this theme included kaleidoscopes, stained glass, refracted glass art and more.
Earlier Concepts
I started off exploring the idea of symmetry and reflection, with some flat explorations of rotation, grid and kaleidoscope patterns as well. Eventually I made my way to juxtaposed gradients which alluded to light refraction the most to me.
Proposed Direction 1
I ultimately landed with three directions under this theme. Each one building a bit on reflection and refraction.The first one here fed off the idea of prisms and halves to a whole, representing refracted light.
Direction 2
Direction two came from a blend between a kaleidoscope and a 3d isometric video of a prism. The arrows represent the x, y and z axis as anchoring points for reflection.
Direction 3
Direction three narrowed in on a singular point of reflection. The dark pieces become illuminated over the line, the light pieces cast a shadow on the other side. It's with this direction I also found the word DEX to have perfect vertical reflecting symmetry.
Logo Exploration
