EMAIL MARKETING MOCKUP
Design challenge for Inflection
The design team of Inflection provided an original design and copy for their product, PeopleSmart. The challenge was to transform this design and then explain the design decisions that were created.
First step I took was analyzing the existing content of the email. I took note through a wireframe perception and separated the email into logo, content, features, information and other.
From that point, I looked into the content of the email to determine a hierarchy of information most effective in reaching out to the consumer.
I researched as much as I could about the product, PeopleSmart to understand the core of this visual translation process. I revisited website over again to see how I could attempt to make sure the email represented the content of the website.
I also looked at a previous email from ID.com, another product of Inflection to get a feel of the Inflection brand.
Aside from only aesthetics, I looked into what makes for effective email marketing as told by numbers.
Through a few articles and statistics collected, I took into account facts
Users tend to open emails that have been between 60-70 characters in their subject line
Mobile email opens account for 47 of all email opens
Users need easily tappable buttons for mobile apps and emails
With these facts in mind, I shortened the email subject line and split it with the opening graphic.
After taking all the research and analysis into account, I begin to visualize what type of feel PeopleSmart should really give off in this email.
I wanted the email to show off some of Inflection's core values. I attempted to create a visual that resonated with emotions of excellence, trust, balance and more.
Throughout execution, I prototyped and tested multiple versions to friends
I also tried out different
structures such as a drop-down menu sort of feel or tool bar scheme. The separated circles seemed to be the most simplistic yet clear for the audiences I had surveyed.