For our grand 2026-2027 OOH Brand Campaign, our creative team and marketing team wanted to evolve our brand messaging from "Make it Make Sense" to a more overarching idea of "Chill Out" (dev-edition.) We spent the course of months throwing ideas around and iterating in focus groups with several designers, copywriters, marketers, devs and more to land on "Quit Buggin'." From there, I also had the duty of translating our beautiful illustration set (from Jason Levensque) into tangible, branded assets with typography across Bus Shelters, Buses, Trains, Billboards, Spectaculars as well as digital formats across the board.