Sentry $100k Drops
To celebrate hitting 100k orgs, Sentry decided to give away $100k worth of swag to give back to customers. We ran a campaign of separate "drop" events spanning over the course of 6 months to give away 100% custom designed swag.
Promotions involved dropping secret codes during physical events to digital podcasts and were spread across different social platforms (twitter, discord, youtube.) I served as design lead and led creative direction from landing page to social promotions as well as event design.
Illustrator, Figma, Web
Direction Explorations
In the early days of the brief, I spent some time exploring different creative wrappers and devices to explore this giveaway campaign. The goal of this giveaway was to engage our community and drive overall brand interest.
We were loosely dancing around the main idea of giving swag away through codes so I explored a theme revolving "tickets," an idea focused around descrambling digital puzzles, as well as one grounded in the gamification lore of "loot."
The idea we ended up landing on was originally called "Hot Drops" and was based around the idea of rare merch drop events that streetwear/sneaker brands often utilized.
I felt that exclusivity and rarity of those drop events were something that would work well for the goals of this giveaway and Sentry Drops was born!
"Golden Ticket" Concept
"Loot" concept
"H@cker" concept
"Hot Drops" concept
Moodboards
Mockups
Helvetica exploration
Stretch Pro exploration
Mixed Fonts exploration
Process and Delivery
I made sure to tediously stress test visual aspects I had in mind for "Hot Drops" over the course of a few weeks. I was dying to attempt 3d modeling of various swag items and managed to form a composite of 12-15 elements I could recolor and move around to fit various asset sizes. It was crucial to have a branding that was visually rich but still incredibly flexible and scalable for what we were trying to do.
Landing Page
Social Engagement
