Sentry Brand Campaign
Had the opportunity to be part of Sentry's first official brand campaign.
We collaborated with our VP of Marketing, Sr. Growth Director and Head of Engineering
over the course of two months to meet a rigorous branding launch
(15+ dynamic brand ads in over 10 different major cities)
"Sentry can't fix this."
Why? Why would you say this?
For this campaign, our leadership team decided to focus on brand awareness as one of the main measures of success. Given our brand strength in illustrations, we decided to pair an easy to read visual with just enough words to be memorable. As we rolled out the early stages of our campaign, some people were delighted and filled with joy - others were confused and maybe even angry.
Luckily we welcomed both praise and critique as all discussions helped sparked conversation and curiosity- What CAN Sentry fix then? What the hell is Sentry?
Near final wireframes
Early Phases - Concepts and Sketches
Illustrations by Hannah Katz and Drew Lytle
Concepts, layout, color system by me