Designing and strategizing the signage and experience of Subscribed London was the first project I tackled upon hire.

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This was a challenging project given that I needed to create and conceptualize designs before having been on-boarded with the brand yet.

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In parallel to developing design strategy and idea iteration, we also had to evaluate 2D floor plans to 

predict and plan the space/experience. 

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Given the darker light of the venue, predicted overcast on the expected dates,
 limitations of budget and fast turn around time, we embraced the use of minimal but impactful white space.